Art director Naoki Hayakawa works 16 hours a day in a creative, neo-totalitarian advertisement company in Tokyo. The pressure of this situation causes him to regularly lapse into a twilight state between sleep and wakefulness, where he has strange and wonderful dreams. When he tells his superiors about his troubled state of mind, they ask that he exploit these dreams by using ideas from them in his work. This triggers a different sort of crisis as Naoki realises his whole self is being instrumentalised.